“There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom — and that boom is only getting louder.” – Jason Cox, Chief Technology Officer, Megaphone
Indeed, podcasts have experienced explosive growth over the past several years. According to the latest count, there are 2.4 million active podcasts, as well as 120 million regular podcast listeners in the United States (up from 75.9 million in 2020). In addition, a recent Verge report forecasts podcasting to become a $4 billion industry in just two years. One of the most popular and thriving podcast niches focuses on digital marketing strategies for business owners.
Why are digital marketing podcasts so popular? They’re hosted by experts themselves and often feature scintillating guest interviews with other specialists who provide valuable insights for business owners and marketers in all areas of online marketing, including:
- Search Engine Optimization
- Pay-Per-Click Advertising
- Local SEO
- Content Marketing
- Email Marketing
- Link Building
- And Much More!
In today’s dynamic, ever-changing landscape, digital marketing podcasts keep you up to date on all the upcoming trends and techniques so you can stay one step ahead of the competition. They also offer you a fresh perspective on how to rethink and boost your current digital marketing strategies.
Below are five podcasts that every business owner or marketer should seek out that are guaranteed to educate, inspire, entertain and motivate you to achieve all your digital marketing goals:
1. AGENTS OF CHANGE
Powered by flyte new media and hosted by Rich Brooks, the Agents of Change podcast features highly informative interviews with leading experts from around the globe. Topics include email marketing, blogging, social media and other digital marketing topics with the ultimate goal of helping you convert more visitors into customers. Agents of Change also hosts a popular digital marketing conference in Portland, Maine, each September that is billed as “New England’s Premier Digital Marketing Event.” Each Agents of Change episode runs about 30 minutes long.
- “Your Website is Trying to Tell You Something … Are You Listening?”
- “International SEO: How to Rank Anywhere!”
- “How to Create a Winning Video Strategy”
2. MARKETING OVER COFFEE
A lively weekly discussion that covers both classic and new marketing, Marketing Over Coffee is hosted by digital marketing specialists John J. Wall and Christopher S. Penn. The duo routinely shares their knowledge and expertise on such issues as search engine optimization and search marketing, email marketing, content marketing, staying up to date on social media and even “old school” offline marketing campaigns. Each Marketing Over Coffee episode runs about 20 minutes long.
- “Sending the Right Content in the Right Channel at the Right Time”
- “The Future of Influencer Marketing”
- “How to Get More in the Funnel”
3. THIS OLD MARKETING
A highly entertaining and educational digital marketing podcast from the Content Marketing Institute (CMI) Podcast Network, This Old Marketing features hosts Joe Pulizzi and Robert Rose. Started in 2013, the weekly podcast has been downloaded over 2 million times in 150 countries. This Old Marketing episodes run anywhere from 30 to 60 minutes long.
- “Social Media Giveth, Then Taketh Away”
- “The Future of Content Marketing”
- “How Long Does it Take for Content Success?”
4. EDGE OF THE WEB
Hosted by Erin Sparks of Site Strategics, this award-winning podcast effectively blends the latest news and trends in the digital marketing industry – including SEO, social media and content marketing – along with general business advice. Each Edge of the Web episode runs approximately 60 minutes long.
- “Local Search Volatility and Google Accountability”
- “User-First SEO = Helpful Content”
- “Breaking the Google Mindset in YouTube”
5. THE DIGITALMARKETER PODCAST
Hosted by Mark De Grasse and fellow contributors, this informative weekly podcast is produced by DigitalMarketer, a bustling community of marketing teachers, practitioners and agencies. Each episode of The DigitalMarketer Podcast, which averages over 10,000 downloads each week, runs about 30 minutes long.
- “Video Content Made Easy”
- “Getting into the Minds of Your Customers”
- “Why Content Still Matters”
How to Easily Listen to Digital Marketing Podcasts
Digital marketing podcasts are flexible (so you can listen at your convenience) and portable (so you can listen from either your smartphone, desktop or tablet). iPhone users have the Podcasts app already installed, so you simply open the app and browse the listings or search for a particular podcast. Android users can download the free Google Podcasts app from the Google Play store.
Other popular audio platforms to access podcasts include Spotify and iTunes. In addition, YouTube, the most preferred platform for listening to podcasts, recently launched its own podcast home page. Once you find a digital marketing podcast you like, don’t forget to subscribe to it so you’ll be alerted whenever a new podcast comes out.