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Top 10 Outstanding Sources of Free Data: Unearthing Useful Gems for Data-Driven Business Success

10 minute read

“The goal is to turn data into information and information into insight.” — Carly Fiorina, former CEO of Hewlett Packard Today, data is the differentiator for SMBs. Extracting valuable insights is essential for businesses of all sizes. Reliable data empowers you to: Eliminate Waste from Marketing Campaigns Make Data-Backed Decisions Reduce Risk While premium data… View Article View More

Bribes, NDAs and Fake Photos: How Trying to Strong Arm Online Reviews Can Get You Beat Up

5 minute read

Did you hear about the Seattle plastic surgeon who recently faced legal trouble for restricting online reviews by requiring patients to sign non-disclosure agreements (NDAs) before treatment to prohibit them from posting negative reviews about his practice? The NDA also required patients to agree to “pay monetary damages to the practice for any losses” if… View Article View More

Connect and Convert: How Conversational Marketing Can Supercharge Your Business

6 minute read

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito, Founder of Buyer Persona Imagine your customers enthusiastically chatting with your brand like a friend, asking questions, getting personalized advice and even buying directly within the conversation. That’s the game-changing power of conversational marketing! Instead of passive… View Article View More

Stay One Step Ahead of Your Competitors: Top 6 Ways to Expertly Navigate the World of AI

5 minute read

“AI is the most important technology of our era. It will have a profound impact on every aspect of our lives.” – Sundar Pichai, CEO of Google In today’s fast-paced, ever-evolving digital landscape, your business must constantly seek innovative ways to gain a competitive edge. Artificial Intelligence (AI) has emerged as a game-changer, revolutionizing various… View Article View More

7 Essential Mobile Optimization Tips to Crush Your Competition

5 minute read

“Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.” – Cyndie Shaffstall, Mobile Optimization Expert Mobile optimization is more important now than ever before. Consider these astounding facts: Mobile devices generate 59% of worldwide website traffic. (Source: Statista)  Mobile… View Article View More

Top 7 Ways to Create a Highly Effective Review Solicitation Strategy

5 minute read

“Delighted customers are the only advertisement everyone believes.” – Ron Kaufman, Author and Motivational Speaker Creating an effective customer review solicitation strategy can be a powerful way for your business to generate positive reviews, improve your online reputation and boost sales. Consider these facts: Approximately 93% of Internet users have made buying decisions based upon… View Article View More

3 Ways to Tell If It’s Time to Break Up with Your Digital Agency

4 minute read

🎶 “Breaking up is hard to do.” 🎶 Like any other relationship, sometimes the relationship between a business and its digital agency just runs its course and may be better for both parties (usually better for the business) if there was a break up. Here’s how to tell if it’s time to break up with… View Article View More

New 2023 State Data Privacy Laws – Do You Have to Comply?

5 minute read

Ready or not, sweeping data protection laws are in the process of reshaping the landscape for consumer data and privacy rights in the United States starting this year. In fact, 2023 has already become a landmark year for privacy regulation. Already adopted in various forms by five states (California, Colorado, Connecticut, Utah and Virginia with… View Article View More

5 Best Digital Marketing Podcasts Worth Listening to Right Now

4 minute read

“There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom — and that boom is only getting louder.” – Jason Cox, Chief Technology Officer, Megaphone Indeed, podcasts have experienced explosive growth over the past several years. According… View Article View More