7 minute read
“The thing which attracted me to Google and to the Internet in general is that it’s a great equalizer. I’ve always been struck by the fact that Google search worked the same, as long as you had access to a computer with connectivity, if you’re a rural kid anywhere or a professor at Stanford or… View Article View More6 minute read
“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito, Founder of Buyer Persona Imagine your customers enthusiastically chatting with your brand like a friend, asking questions, getting personalized advice and even buying directly within the conversation. That’s the game-changing power of conversational marketing! Instead of passive… View Article View More5 minute read
“I sometimes worry about my short attention span, but not for long.” — Herb Caen In today’s complex digital world, consumers are inundated with content from all directions. From social media feeds to advertising on websites, the battle for user attention has never been more fierce. According to a frequently cited Microsoft study, the average… View Article View More7 minute read
Through its new and powerful multimodal AI model, Gemini, Google promises to turn the world of search upside down. If your business is like most and it relies on Google for some form or amount of lead generation or sales, this change is a big one. According to Google, “Gemini is built from the ground… View Article View More6 minute read
Digital marketing continues to evolve rapidly, with new technologies, platforms and consumer behaviors shaping the landscape. According to Fast Company, “Change is the only constant. Organizations and brands that aren’t prepared to change with the times will find themselves perpetually playing catch-up.” To stay ahead of the curve and achieve digital marketing success in 2024,… View Article View More7 minute read
“Social media’s reach is everywhere these days, as evidenced by the 90% of social media users who are following at least one brand. It’s a powerful illustration of the shift in consumer behavior toward more direct and engaged relationships with brands.” – Forbes As 2024 rapidly approaches, the social media landscape is primed for some… View Article View More4 minute read
“AI can automate certain tasks and processes, but it cannot replicate the creativity, intuition and unique perspective that individual marketers bring to their work.” – Erica McMillan, Forbes A fascinating recent survey conducted by Sitecore provides valuable insights into how AI will shape the future of digital marketing and customer experience. The survey involved responses… View Article View More4 minute read
In the rapidly evolving landscape of social media, platforms continuously adapt to shifting demographics and trends. One of the most intriguing shifts in recent years has been the significant increase in older users on Facebook. Once dominated by a younger audience, Facebook has managed to attract a substantial population of older users, bringing about profound… View Article View More6 minute read
“The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they do will be at a disadvantage.” – Paul Daugherty, Chief Technology and Innovation Officer, Accenture As businesses like yours seek to enhance efficiency, boost productivity, streamline operations and gain… View Article View More4 minute read
July 1, 2023, served as a historic day for digital marketing. That’s because on that day Google officially replaced Universal Analytics (UA) with Google Analytics 4 (GA4). What makes this change so important to you and any data-minded business is that it’s not an evolution, it’s a wholesale change. They didn’t just remodel the house;… View Article View More