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July 1, 2023, served as a historic day for digital marketing. That’s because on that day Google officially replaced Universal Analytics (UA) with Google Analytics 4 (GA4). What makes this change so important to you and any data-minded business is that it’s not an evolution, it’s a wholesale change. They didn’t just remodel the house;… View Article View More5 minute read
“AI is the most important technology of our era. It will have a profound impact on every aspect of our lives.” – Sundar Pichai, CEO of Google In today’s fast-paced, ever-evolving digital landscape, your business must constantly seek innovative ways to gain a competitive edge. Artificial Intelligence (AI) has emerged as a game-changer, revolutionizing various… View Article View More5 minute read
“Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.” – Cyndie Shaffstall, Mobile Optimization Expert Mobile optimization is more important now than ever before. Consider these astounding facts: Mobile devices generate 59% of worldwide website traffic. (Source: Statista) Mobile… View Article View More5 minute read
“Delighted customers are the only advertisement everyone believes.” – Ron Kaufman, Author and Motivational Speaker Creating an effective customer review solicitation strategy can be a powerful way for your business to generate positive reviews, improve your online reputation and boost sales. Consider these facts: Approximately 93% of Internet users have made buying decisions based upon… View Article View More9 minute read
It’s probably the biggest Google change in recent memory. In just a couple of months, GA4 is set to replace Universal Analytics. Are you ready for the transition? If you haven’t already made the switch to GA4 or if you don’t act ASAP, you’re going to lose some valuable data. That’s because the extremely customizable… View Article View More4 minute read
🎶 “Breaking up is hard to do.” 🎶 Like any other relationship, sometimes the relationship between a business and its digital agency just runs its course and may be better for both parties (usually better for the business) if there was a break up. Here’s how to tell if it’s time to break up with… View Article View More5 minute read
Ready or not, sweeping data protection laws are in the process of reshaping the landscape for consumer data and privacy rights in the United States starting this year. In fact, 2023 has already become a landmark year for privacy regulation. Already adopted in various forms by five states (California, Colorado, Connecticut, Utah and Virginia with… View Article View More4 minute read
The arrival of the new year provides the perfect opportunity to review your digital marketing performance strategy. You’ll want to ask yourself: How did this year compare to past years? Did we reach all our digital marketing goals? What worked and what didn’t? How can we adapt our strategy for a successful 2024? In… View Article View More4 minute read
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“There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom — and that boom is only getting louder.” – Jason Cox, Chief Technology Officer, Megaphone Indeed, podcasts have experienced explosive growth over the past several years. According… View Article View More