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The 3 Biggest 2020 PPC Trends to Take Advantage of Now

Since Google Ads began 15 years ago, a lot has changed in the world of PPC advertising. Over the years, the search engine giant has increased the number of automated functionality tools it provides for Google Ads users. Each year brings an abundance of new additions to the PPC toolbox, but we’ll focus on the… View Article

6 Factors That Affect the Cost of SEO Services

92% of online searchers choose a listing on the very first page of local search results. You want to be on that page. To rank highly in online search results, you’ve got to pay for quality SEO services. You’ve heard it before, but you’ve also asked yourself, “But how much does SEO cost?”. That depends… View Article

5 Ways to Avoid Emails Going to Spam

In today’s web-based society, email marketing is essential to your company’s brand recognition, but if your marketing emails are going to your recipient’s spam folder instead of their inbox, your marketing is wasted. You work hard on email content, so making a few small changes to ensure your marketing email goes to your recipients’ inbox… View Article

5 Scary, But Common Website Mistakes & the Easy Fix for Each

These five common website mistakes do more than scare away valuable online leads, they cost you raw cash. The horror! Complicated Forms Ignoring Mobile-Friendliness Dead Call-to-Action Buttons Neglected SEO Nonexistent Website Traffic Tracking Stop losing online leads. Transform your online success with the easy, right-now fixes for these five common website mistakes. The Top 5 Common… View Article

3 Great Tools for Faster, Easier Mobile Website Development

In the modern developer’s mind mobile website development and responsive website development give us the ability to change and customize the way that users and customers engage with our websites or applications using different devices. As with any development tool at our disposal, we also need to be armed with the tools for testing the… View Article

Debunking the “SEO vs. SEM Which is Better” Conversation

The Difference Between SEO vs. SEM We’re debunking the “SEO vs. SEM” mindset and replacing it with a marketing mentality guaranteed to make you more money: “How SEO and SEM work together.” Why? “I only have so much budget so between SEO vs. SEM which is better for my business?” You’d be surprised how often… View Article

3 Ways to Optimize for Voice Search to Win More Business in 2018

Optimizing for voice search will require a significant change in strategy for your business. Get ahead of the curve and follow these quick 3 voice search SEO tricks you can implement right now to help your website rank in voice search results. “Alexa: how do I optimize for voice search to reach more customers?” 1…. View Article