5 minute read
Online reviews have an enormous impact on how consumers make buying decisions. For example: 93% of Internet users have made buying decisions based upon an online review. (source: Podium) 86% of users will think twice about buying from a company with negative online reviews. (source: Invesp) Nearly half of all Internet users post online reviews… View Article View More3 minute read
Did you know… Approximately 96% of job seekers use social media when conducting a job search? (source: CareerAct) About 49 million people use LinkedIn to search for jobs each week? (source: Hootsuite) 84% of companies are currently using social media recruiting? (source: SHRM) Over the past several years, social media has evolved into a powerful… View Article View More4 minute read
With the national unemployment rate holding steady at 3.9%, employers are scrambling to fill positions as the competition gets fierce to lock down top talent. However, getting the best qualified job candidates to your website careers page is only half the battle. If your careers page isn’t engaging and informative enough, otherwise qualified candidates will… View Article View More4 minute read
Believe it or not, unscrupulous scammers are actively out there all over the Internet right now attempting to steal Google Business Profile (formerly known as Google My Business) listings just like yours! If they succeed, these fraudsters can destroy the reputation of your business and instantly steal your valuable traffic. In fact, Google has reported… View Article View More4 minute read
How to Ensure an ADA Accessible Website and Avoid Penalties The U.S. Department of Justice (USDOJ) has issued new guidance on web accessibility and the Americans with Disabilities Act (ADA) to ensure that businesses like yours make their websites accessible to individuals with disabilities in line with the ADA’s requirements. The fact that the USDOJ… View Article View More4 minute read
YouTube’s Newest Features: How Enhanced Live Streaming Can Help Grow Your Business By both boosting your local presence and tapping into a worldwide audience, live streaming through YouTube Live can help your business engage with potential customers on a personal level in real time and grow your brand in the process. The second largest live… View Article View More3 minute read
When visitors have a better experience on your website it can lead to greater user engagement, higher ranking on Google and increased conversion rates. This is especially important now that Google has recently confirmed that its Page Experience algorithm update has been completed. Page experience encompasses all the various aspects of how a user interacts… View Article View More16 minute read
Medical practices across the board continue to face shifting norms. Not adapting can threaten the health and success of your practice. Patient flow may slow as patient conversion and retention drop. An expert healthcare digital marketing strategy, however, builds a flexible marketing foundation. It allows you to continue to attract and convert patients no matter… View Article View More4 minute read
It’s no secret that COVID-19 has changed digital marketing in a multitude of ways over the past several years. For example, the question remains whether customers still look for online reassurance from home services companies that they will use personal protective equipment (PPE) and other safety precautions when they visit homes as part of COVID-19… View Article View More7 minute read
Forget about partridges, turtle doves and French hens. This year, ROAR! team members have scoured the Internet to help ease your way through the holiday season by compiling our very own special tribute to the “Twelve Days of Christmas” – an essential list of the very best time-saving and fun-making holiday resources available that would… View Article View More