Top 10 Outstanding Sources of Free Data Skip to Main Content

Top 10 Outstanding Sources of Free Data: Unearthing Useful Gems for Data-Driven Business Success

“The goal is to turn data into information and information into insight.”
— Carly Fiorina, former CEO of Hewlett Packard

Today, data is the differentiator for SMBs. Extracting valuable insights is essential for businesses of all sizes. Reliable data empowers you to:

  • Eliminate Waste from Marketing Campaigns
  • Make Data-Backed Decisions
  • Reduce Risk

While premium data providers offer extensive datasets, a wealth of free and reputable data sources are ready to support your initial research or budget-conscious endeavors.

Leveraging these powerful free resources can significantly strengthen your SEO strategy by providing content with the most up-to-date data and statistics your audience craves.

According to Search Engine Journal, “Using good data increases the quality of your content and also helps your audience navigate misinformation. Luckily, you absolutely can find data that is both free and trustworthy.”

Here are the top 10 free data sources that boast a treasure trove of valuable insights across diverse industries and topics:

1. Google Dataset Search: A powerful free research tool, Google Dataset Search allows you to find datasets across the web through a simple search interface.

According to Google, “What we colloquially call ‘Google Scholar for data,’ Google Dataset Search is a search engine across metadata for millions of datasets in thousands of repositories across the Web.”

This search engine indexes datasets from various sources, including government agencies, research institutions and open data repositories.

With a user-friendly interface and advanced search features, Google Dataset Search helps your business analyze market trends, consumer behavior and industry metrics.

Interesting Facts About Google Dataset Search

  • Google Dataset Search has indexed over 45 million datasets from more than 13,000 websites across various disciplines and topics.
  • The most popular data format indexed on Google Dataset Search is tables, with over 6 million table datasets available.
  • Google Dataset Search complements Google Scholar, the company’s search engine for academic studies and reports.

2. Google Trends: An indispensable free data exploration tool, Google Trends provides valuable insights into the popularity of search queries over time.

According to Google, “Google Trends tells us what people are searching for, in real time. We can use this data to measure search interest in a particular topic, in a particular place, and at a particular time.”

You can compare search trends for different keywords, topics or locations. This makes Google Trends an incredible resource for market research and trend analysis.

With Google Trends, your business can quickly and easily uncover consumer trends, detect emerging markets, develop content strategy, perform competitor analysis and stay ahead of the curve.

Interesting Facts About Google Trends

  • Google Trends has accurately predicted the winner of every U.S. presidential election since 2004 based on search data for the candidates.
  • The most searched for movie on Google Trends in 2023 was Barbie, followed by Oppenheimer.
  • Every year, Google publishes a Year in Search that highlights the biggest trends across news, people, movies, TV shows, songs, sports teams and more based on Google Trends data.


3. U.S. Census Bureau: Boost your business strategy with free, comprehensive data from the U.S. Census Bureau, the federal government’s largest statistical agency, which offers an abundance of demographics, economics and social statistics.

Dive deep into population trends, income levels and consumer spending to understand your target audience. Identify emerging markets, refine product development and inform data-driven marketing campaigns.

The Census Bureau’s user-friendly platform and constantly updated data empower your business to leverage the power of government data.

Interesting Facts About the U.S. Census Bureau

  • The Census Bureau was established in 1902 as part of the U.S. Department of Commerce, although the first census was actually conducted in 1790 under the direction of U.S. marshals.
  • The first nonmilitary computer was used in the 1950 Census. The UNIVAC I weighed 16,000 pounds and used 5,000 vacuum tubes.
  • The 2020 census revealed a U.S. population of 331,449,281, a 7.35% increase from 2010.

4. U.S.: The home of the U.S. government’s open data, U.S. provides access to thousands of datasets from various federal agencies that encompass finance, healthcare, education and much more.

Search, filter and download relevant data with ease – from economic indicators to consumer trends. empowers your business to identify market opportunities, optimize operations and stay ahead of the competition – all for free.

Interesting Facts About U.S.

  • At launch in 2009, had only 47 datasets. Today, it hosts over 298,000 datasets from federal agencies, states, cities and Native American tribes.
  • Some of the most popular datasets on include the College Scorecard, crime data from Chicago, housing affordability data, consumer complaints about financial products and demographic statistics by ZIP code.
  • is part of the U.S. government’s efforts to make data more accessible to the public and to “strengthen the foundation of an open and transparent government.”


5. The World Factbook: Published by the Central Intelligence Agency (CIA), the World Factbook offers in-depth data on demographics, economies and infrastructure for countries worldwide.

By leveraging this amazing free database for your business, you can make smarter market entry decisions, navigate cultural nuances and assess global opportunities.

Regularly updated and user-friendly, The World Factbook will empower your business to thrive in the international marketplace.

Interesting Facts About The World Factbook

  • The Factbook now covers 197 countries after the U.S. recognized the Cook Islands and Niue as independent states in 2023.
  • The Factbook features over 5,000 images in its vast photo collection.
  • The Factbook is in the public domain in the U.S. and may be redistributed, although the CIA requests it be cited.


6. Altmetric: Research growing trends, identify experts and make data-driven decisions with Altmetric, a free data source that tracks and analyzes the online attention and engagement surrounding scholarly publications.

Altmetric tracks online engagement with research, giving you great insights into the latest discoveries and discussions in your field.

Use this intel to identify emerging technologies, understand consumer behavior, and inform product development, innovation and market positioning. Identify potential collaborators and thought leaders to fuel strategic partnerships and knowledge exchange.

Interesting Facts About Altmetric

  • Altmetric was founded in 2011 by Euan Adie, a former researcher who developed the initial idea of using altmetrics (alternative metrics) to measure research impact beyond traditional citation counts.
  • Today, the Altmetric database contains over 256 million mentions of over 24 million research outputs.
  • The Altmetric “donut” is a colorful visualization that represents the number and types of online mentions a research output has received.


7. Datasets SubReddit: Uncover unique data sources at the Datasets SubReddit on Reddit – a free community-driven platform where users can share, request and discuss various datasets.

This diverse repository covers a wide range of topics, making it a great resource for niche or hard-to-find data.

Within this vibrant online community, you can connect with data enthusiasts, researchers and potential collaborators.

Interesting Facts About the Datasets SubReddit

  • The r/Datasets SubReddit currently has over 200,000 subscribers.
  • Popular topics posted at r/Datasets SubReddit include Internet Culture, Games, Q&As, Technology, Pop Culture and Movies & TV.
  • One of the most popular datasets shared on r/Datasets is the “200,000+ Jeopardy! Questions” dataset.


8. Kaggle Datasets: Fuel data-driven decisions and innovation with Kaggle Datasets, a free platform that hosts a vast collection of datasets contributed by the Kaggle community.

Kaggle Datasets offers a vast collection of high-quality data across finance, marketing, healthcare and more, making it a timely and valuable resource for your business.

Users can explore, download and even submit their own datasets, making it also a valuable resource for data scientists and machine learning enthusiasts.

Interesting Facts About Kaggle Datasets

  • The Kaggle community encompasses more than 18 million users from over 190 countries.
  • Kaggle Competitions are a core part of the platform, offering challenges at all skill levels, prizes and the opportunity to learn and apply data science to real-world problems.
  • The “Fake News Detection Datasets” on Kaggle contains articles from real-world sources that allow users to develop models to identify misinformation.

9. Pew Research Center: Your business can utilize a myriad of free data for strategic decision-making from the Pew Research Center, a nonpartisan think tank that conducts public opinion surveys and demographic studies.

Its databases cover consumer behavior, market trends and technology adoption, empowering your business to understand target audiences through insights into demographics, social trends and public opinion.

The Center’s commitment to strong methodology ensures reliable information, keeping your business well ahead in today’s ever-evolving landscape.

Interesting Facts About the Pew Research Center

  • The Center’s name comes from the Pew family. The four children of Joseph Newton Pew, who founded the Sun Oil (Sunoco) company, created and funded The Pew Charitable Trusts in the late 1940s.
  • The Center currently has a staff of more than 160 people and 11 research teams.
  • The Center emphasizes the importance of random sampling in survey research, explaining it through its Methods 101 series.


10. Centers for Disease Control and Prevention (CDC): Get free access to the CDC’s wealth of updated health-related data, including statistics on disease prevalence, risk factors and public health programs.

The CDC’s datasets are essential for businesses in healthcare, public health and wellness to gain valuable data-driven insights.

This data, spanning disease outbreaks, health trends and demographics, can empower your business to identify market gaps, make informed decisions on product development and align offerings with public health priorities.

Interesting Facts About the Centers for Disease Control and Prevention (CDC)

  • The CDC has a repository containing one of the only two official samples of the variola virus (the virus that causes smallpox) remaining in the world, with the other sample located in Russia.
  • The CDC once posted a tongue-in-cheek blog about preparing for a zombie apocalypse, which quickly became one of the most visited articles on its website.
  • The CDC has a museum located at its headquarters in Atlanta that showcases the history and achievements of the agency, including exhibits on major disease outbreaks and public health campaigns.

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