Powerful Digital Solutions for Dermatologists
Just as your patients expect a certain level of service when they walk through your physical doors— they expect an elevated user experience when they walk through your digital doors. You establish the very foundation of your marketing success when your potential patients search for your services online.
Powerful Digital Solutions for Dermatologists
Dermatologist marketing presents some unique challenges. Unlike other medical specialists, you have to market your practice to several different target audiences. You have potential patients looking for help with common dermatological ailments such as eczema and acne, as well as cash-paying patients looking for elective cosmetic procedures.
That means your dermatologist marketing strategy has to work twice as hard to get patients through your door, but that also means you could waste your hard-earned marketing budget on digital tactics that just aren’t working for you.
That’s where we come in. We know how to get the most success out of your Digital Marketing, and it all has to do with data.
Our sound data measurement strategy is critical in identifying your most profitable digital marketing opportunities and limiting expenses on non-productive marketing avenues. We continuously monitor, test, and analyze every detail of your dermatologist marketing strategy, continually fine-tuning it to bring you the most results.
Get more out of your digital marketing budget and get more new patients through the door. Our high-quality dermatologist marketing service includes:
Get the Perfect Digital Marketing Plan for Your Practice
Your patients need the right diagnosis, procedures, and treatments to achieve beautiful, glowing skin. You need the right combination of Digital Marketing techniques to make heads turn on the Internet. To set you apart from the ever-increasing competition on the web, our Digital Marketing specialists will prescribe just the right dermatologist marketing plan to get you noticed.
Your highly-effective dermatologist marketing prescription can include:
Attractive, Easy-to-Use Website Design
Your website is a crucial component of your dermatologist marketing strategy. Without a well-designed website, you’ll quickly lose prospective patients to your competition. We’ll meet with you to discuss your practice’s intricacies, ideas, goals, and budget. Then we’ll craft the perfect website just for you, creating a website that persuades potential patients to contact you, including:
- Eye-Catching Design
- Engaging Calls to Action
- Compelling Informative Content
- Perfectly Accessible on All Devices
- Easily Navigable
SEO for Long Term Dermatologist Marketing Success
With over 8 million dermatology-related Google searches per year in the U.S., the SEO portion of your dermatologist marketing formula must be strong. The key to digital dermatologist marketing success is to pick your battles. You need a partner who will carefully do the research, and working with your profit goals, choose the right opportunities to give you the most substantial ROI.
But we don’t stop there.
Chasing rank is old school. With Google trending more toward personalized ranking, we take a close look at your prospects and how they use the internet to get you more qualified, relevant traffic. And, in the end, more profit in your pocket.
Profitable Paid Search
Why do some dermatologists do so well with paid search while others waste valuable money?
We typically see two reasons with our dermatology clients:
- Their PPC vendor used a template – a checklist of keywords and strategies used for all dermatologists.
- Their vendor put their PPC account on auto-pilot.
Every dermatologist we’ve worked with is different. They each have different geographical challenges, different treatments to prioritize, and unique competitive situations.
To get it right, PPC takes work. There are no shortcuts.
That’s why we run all of our accounts with highly trained Paid Search Specialists: real people doing real analysis. We manage over $1 million of other people’s money in paid search, and we watch every dime like it’s our own.
If PPC has always been a blemish on your digital dermatologist marketing plan, see how quickly we can give it a healthy glow.
Successful Social Media Presence
Where does social media fall in the hierarchy of digital dermatologist marketing planning?
For most dermatologists, it’s either way too high or way too low.
A recent study revealed that information found on social media impacted how 40% of consumers dealt with their health. That means your dermatologist marketing plan needs to include a steady stream of informational content about your dermatological practice in the form of a blog. Prospective patients are searching for answers, and when they read them in your blog, they can share the information with others across social media platforms.
You provide the informational outline, and we will successfully broadcast your information out to Facebook, YouTube, Twitter, and more.
We will keep you connected to the social media world, and we’ll do it in a way that will bring more prospective patients to your practice. Our social media dermatologist marketing services include:
- Posting Across Several Social Media Platforms Regularly
- Monitoring Engagement and Reporting to You
- Including Valuable Desirable Content Such as Videos and Compelling Blog Content
Captivating Case Studies
Patients, perhaps especially dermatology patients, love to hear about past patient experiences. It connects them with others who’ve undergone similar challenges and gives them a sense of what could be. One of the most successful ways to present case studies is by including before and after photos to stop potential patients mid-scroll. You’ll showcase your dermatological skills through pictures and procedural explanations and boost your credibility at the same time.
That compelling social proof should be carefully shared via email and social media, becoming a peer-driven marketing force. In fact, 84% of consumers say they trust recommendations from friends, colleagues, and family members, whether by traditional word-of-mouth or digital platforms.
Effective Email Campaigns
Although email is one of the oldest and most widely used digital marketing tactics, it’s still an effective practice to include in your dermatologist marketing plan. Our Digital Marketing specialists work with you to develop a comprehensive email calendar, taking into account any relevant business occasions and industry news. Rely on us to craft compelling, informative emails that will keep you in your patients’ inbox and fresh in their minds.
We won’t send out bulk emails that won’t profit your dermatology practice. We’ll ensure each and every email contains relevant information and offers to keep your current patients coming back for more, and prospective patients finally make that appointment.
Your emails will check off each of our high-quality criteria to get you results, including:
- Engaging subject lines your patients can’t resist clicking on
- Segmented email lists for differing patient target markets
- Responsive design
- Easy to read on any device
- Informative, rich content including an attractive call to action
your high-quality dermatological treatments. Another way to grab the attention of prospective patients, or keep current patients on the schedule, is to advertise and sell your products through various dermatologist marketing channels such as email, social media post, and your website.
With an e-commerce addition to your site, you’ll generate profit even when you’re closed. Weekends are popular times for online shopping, so if you have limited weekend hours, an e-commerce site could significantly bolster your profits.
Providing your patients with a sample of your skincare products when they are in the office could lead to more profits in your pocket when they simply have to log on to your website and purchase a full-size replenishment. Marketing your products to current customers will increase your overall profit and is a highly effective dermatologist marketing technique to infinitely expand your customer base and create brand awareness for your practice.
Engaging Blog Content
If the idea of blogging is overwhelming to you, we understand. Blogging can be time-consuming; coming up with ideas to write about and sitting down to hash out your thoughts on your computer is a lot of work. We make it simple. Simply give us a rough outline of what you’d like your blog entries to be about, and we’ll do the rest.
When your prospective patients turn to the internet for dermatological advice, they’ll trust what you have to say in your blog, spend more time on your website, and perhaps even share what they read. Not only can this dermatologist marketing element bring you more website visitors, but it can also lead to more office visitors.
What Our Clients say
“Local Search was our most productive and cost-effective marketing effort for driving new patients. Thank you to the team at ROAR for making my job easier.”
DIRECTOR OF SALES MARKETING
VASCULAR VEIN CENTERS
Leave Your Dermatologist Marketing to the Experts
Your time as a high-quality dermatologist is valuable, and your patients need you. Help us help you by leaving the Digital Marketing of your practice in the hands of our team of experts. For over 15 years, our agency has been providing practices just like yours with exceptional, personalized dermatologist marketing strategies backed by advanced qualifications.
Our commitment to keeping up with the latest and greatest in the Digital Marketing world, and our unwavering drive to bring your more and more patients is what sets us apart from the competition.
In today’s world, the internet is the best way to increase your customer base, so you need a solid dermatologist marketing plan and a reputable Digital Marketing agency on your side. See what we’ve done for customers just like you on our Case Studies page and give us a call to help you ROAR! on the web.