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Q: How Can You Tell if Your Pest Control Agency is Really Good?

A. If They Generated 35,000 Leads in a Single Year

Pest Control

Exterminator

Lawn Pest Control

Bed Bug Services

Convert Pest Control Service Leads into Loyal Customers

Every day, millions of potential customers are searching for pest control services from businesses like yours online. The most important element to a successful pest control lead strategy is getting in front of prospects that already have a demand for what you do. These should be the easiest to convert to sales and have the lowest cost per new customer acquisition.

Our pest control lead generation agency has proven techniques to capture pest control leads through:

    • Local Search (Business Profile on Google)
    • Paid Search (pay-per-click advertising)
    • Organic Search (search engine optimization or SEO)

Local search is critical for pest control lead generation as nearly half of pest control searches feature some type of geographic preference by the searcher.

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How DIY'ers Are Eating Your Ad Budget

You know what plagues most pest control companies when they advertise online? Do it yourselfers. Unless you are really experienced in this space, you have a lot of trouble separating out the consumers who want a company to solve their bug problem and the people that are looking for chemicals, sprays and other do-it yourself products.

After a decade of successful generation of pest control leads, our expert pest control lead generation agency knows how to tell the difference. That’s one of the ways we keep lead costs lower than our competitors.

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Bugs Have Habits. Pest Control Consumers Do Too.

When your pest control lead generation agency spends your money is almost as important as where they spend it. Take a look at these search volume trends for “pest control company” for two states we work in, Texas and Florida:

Texas

Graph of Texas Annual Search Volume for Pest Control Company by Month

Florida

Graph of Florida Annual Search Volume for Pest Control Company by Month

Total Budget Optimizer

  • A unique program only from ROAR! that calibrates your Ad Spend to consumer demand
  • You have more budget when you need it most
  • Your annual digital ad budget goes farther

You can see in the charts above, people don’t search for “pest control company” at equal rates throughout all 12 months of the year. Check out the spike that happens at the end of January as consumers recalibrate their regular monthly household expenses. Did your current pest control lead generation agency tell you about that? Total Budget Optimizer is like fine tuning the gasoline/oxygen mix in the engine of a race car for maximum power. When it comes to cost-efficient pest control lead generation, details matter.

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Get More Leads Today

With our expertise, experience and dedicated commitment to your overall success, ROAR! Internet Marketing will craft a successful digital marketing strategy for your pest control business. Our pest control lead generation agency doesn’t just help you find pest control leads – we help you find customers.

Every market is different, but here’s the services we successfully use for our pest control lead generation:

  • Local Search
  • Data Analytics and Analysis
  • Website Development
  • Content Marketing
  • Social Media
  • Email Marketing
  • Paid Search
  • Search Engine Optimization (SEO)
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“ROAR! has managed Google Ads for Massey Services for the last 6 years. We look forward to expanding our digital footprint into other areas over the next 6 years with the help of ROAR!”

— David Early, Director of Digital Marketing, Massey Services

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Anthony Roth, SEM Analyst at ROAR! Internet Marketing

Anthony Roth
Digital Analyst

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