Powerful Turnkey Solutions for B2B Manufacturers
In the B2B manufacturing marketing space, moving away from “the way you’ve always done it” can be daunting, but it’s absolutely crucial. You create, engineer, design, and produce innovative solutions for other businesses. But as a B2B manufacturer, you tend to lag behind in the digital marketing world.
It doesn’t have to be that way.
Outpacing your manufacturing competitors through your B2B digital manufacturing marketing practices isn’t as expensive or as difficult as you may think. Our B2B manufacturing marketing specialists use their years of experience to display your incredible solutions online, where your potential buyers are searching.
We’ll build the perfect customized B2B manufacturing marketing plan to set you apart from the competition, showcasing to your customers how you’re different and why they need to invest in your innovative manufacturing designs for their business.
Powerful Turnkey Solutions for B2B Manufacturers
If it wasn’t already evolving fast enough, COVID 19 is changing the B2B manufacturing playbook with the pages for tradeshows and other person-to-selling being ripped out.
You used to be able to count on brand loyalty to keep your B2B business afloat, but as the times change, so do marketing practices. You can’t rely on pamphlets, trade shows, and direct mail anymore. Today, you have to dominate your online marketing playing field using strategic targeted messaging, optimized websites, and expert digital B2B manufacturing marketing prowess.
We know just how to do that.
Your Next Marketing Move
Understanding how your customers make purchase decisions is a critical starting point in your B2B manufacturing marketing process. The marketing and sales path used to be a very linear process. This means your customers saw your ad, became interested, and contacted a salesperson to learn more and, finally, purchase your product or service.
All that’s changed.
Today, your potential customers educate themselves through online research via multiple touchpoints. The more they research you, and the more effective your B2B manufacturing marketing tactics are, the more convinced they’ll be of your value, driving them to contact you.
Before making a buying decision, today’s manufacturing buyers study an average of 10.4 sources.
Approximately 71% of B2B researchers start with an online search.
That means you have to identify your customers’ pain points and develop a robust online B2B manufacturing marketing plan. So when they search for a solution online, they’ll find you. When you, as a B2B manufacturer, reach your consumers where they are, amidst their online research, you’ll place yourself on their buying radar.
As your B2B manufacturing customers seek out a solution to their problem, they gather any information they find to better inform them before making a final purchase decision.
The information you provide is incredibly important. You need to make sure your B2B manufacturing marketing strategies speak to your customers’ pain points and offer irresistible solutions via your products and services.
Ramp Up Your B2B Manufacturing Marketing Game
It’s time to change the way you market to your customers. Our team of B2B manufacturing marketing experts will build the perfect marketing plan to position your company as a credible, trusted solutions provider.
Some of your marketing options we’ll include in your powerful marketing portfolio include:
Engaging Website Design
Your B2B manufacturing customers are more educated on products and services than they ever have been before. Thanks to the digital marketing explosion over the past couple of decades, your customers know they can find what they are looking for with the simple scroll of their thumb and tap of their finger.
Our expert B2B manufacturing marketing website designers will make your website one that can’t be ignored. Your B2B manufacturer customers will expect high quality because that is what they will see in your digital presence.
We won’t make you just another option to be considered. With our incredible website design experience, we’ll make you the best option. Your website will be optimized, strategized, and mobile-enabled so your potential customers will get the same incredible website experience while they are on the go, from any device.
You’ve heard it said before: Content is king.
Your B2B manufacturing marketing tactics must include exceptional content on your website, your ads, and your emails. Because your customers continue gaining deeper insights into technological advancements through online search, you need to focus your content on performance-based pricing.
As a B2B manufacturer, your share in the risk and reward of your customers’ performance. That means your content must show your potential customers how you solve their problems and help them succeed.
Validate Their Pain Points Through Empathetic Content
As a B2B manufacturer, you understand the challenges of the manufacturing industry. You feel the effect of the more than 350,000 vacant manufacturing jobs. But that’s where you can meet your customers where they are and offer them a solution.
Your manufacturing customers are searching for ways to reduce inefficient manufacturing jobs. They need to replace them with innovative technological solutions operated by an untapped section of the workforce. As a B2B manufacturer, chances are, you have the answers your customers are looking for.
According to a recent study, 85% of manufacturing marketers currently use content marketing. Of the 15% who don’t currently use it, 53% admit they plan to invest in content marketing in the next 12 months.
Your B2B manufacturing marketing content needs to position your business as the number one solution to your customers’ efficiency concerns. We’ll help you identify the challenges your customers face in today’s environment and put effective content marketing plans to meet them where they are.
Since 90% of researchers use search for business purchases, having a solid SEO strategy is an absolute must.
B2B manufacturers, just like you, trust our SEO expertise to attract relevant leads to their websites, ultimately resulting in more business and an increase to their bottom line. We’ll boost your website’s rankings on Google by effectively optimizing the content in all of your B2B manufacturing marketing channels.
It’d be nice if your manufacturing customers simply typed your brand name into Google, but chances are, in your industry, that’s not typically the case. Non-branded searches are where you really need a targeted SEO approach.
Our SEO experts will put you right in front of your potential clients by:
- Strategically optimizing your content
- Including plenty of relevant, trustworthy backlinks
- Ensuring fast page load times
- Curating responsive design across all devices
Google’s ever-changing algorithm is something of a mystery, but we stay on top of it. That means we’ll consistently monitor your B2B manufacturing marketing performance, continually tweaking your SEO to ensure optimal results.
Impactful Email Campaigns
Today’s digital marketing campaigns have to include the personalized experience buyers have come to expect. One of the most influential areas of B2B manufacturing marketing lies in having a solid email marketing campaign. Unfortunately, however, manufacturing businesses tend to fall behind in this area.
Emails in the manufacturing industry receive a dismal 15% open rate.
That’s sad. But it’s also a prime opportunity to do better.
Our email marketing gurus will design personalized emails to educate your customers on how you can solve their manufacturing woes. We’ll include links to well-crafted blogs about your manufacturing solutions, and offer suggestions to webinars or innovative opportunities they can use to further their manufacturing business.
In your industry, it’s important to segment your emails to specific personas. We’ll analyze your potential customers and segment your email list to send different emails to different personas. That means you won’t take up valuable inbox space of customers who will only be annoyed by your emails.
Not only can we craft the perfect email to reach your target audience, but we can narrow down the appropriate send rates and times of day when your potential customers might be most receptive.
While it’s true, you get what you pay for, we know how to position your PPC ads to get you more bang for your buck. You won’t waste valuable B2B manufacturing marketing spend on costly campaigns that don’t deliver results when you trust our PPC experts.
First things first, you need to use paid search ads effectively. We’ll place your paid search ads the keywords that signal intent, weeding out tire kickers and irrelevant traffic.
A successful PPC manger is like a good pilot – constantly looking at the instruments and data to find the safest and most efficient route to the destination which in your case is low cost, high-quality leads
By strategically placing your ads and using customer data to tailor messaging, we guarantee your PPC money won’t go to waste.
Actionable Data Insights
Data-driven marketing leverages data from past customer engagements with successful, highly-target messaging to continually refine your digital marketing. Today, you hunt for propects on line using finely tuned lasers, not shotguns.
In fact, a recent study revealed when B2B marketers used data-driven B2B manufacturing marketing techniques, they saw an average ROI of 224%!
Does that sound like an incredible missed marketing opportunity?
No problem. Our sound data measurement and digital strategies help identify your most productive digital opportunities and limit expenses on non-productive activities. With advanced data insights from our team, you can prioritize your marketing budget on profitable activities with confidence.
Our president and CEO, Matt Weber, has taught Google Analytics to businesses across the country, so when we say we know data, we really know data.
So why trust your incredibly valuable data to any other digital marketing expert? You wouldn’t.
It’s Time to Step Out of Your B2B Manufacturing Marketing Comfort Zone
There’s no question about it, B2B manufacturing marketing has changed over the past couple of decades. It’s critical you keep up with the times, otherwise, you could be hanging up your hat along with so many other manufacturing businesses today.
You have an incredible amount to offer to your potential clients including innovative, forward-thinking solutions to make their business more efficient and cost-effective. You need to reach those customers and let them know.
Our team of highly-qualified, experienced, and trustworthy B2B manufacturing marketing experts have the skills and know-how to push your B2B manufacturing business ahead of the competition.
Contact us today, and let’s get you started on the right marketing track.