Call Tracking

A missed call is a missed opportunity. That’s why call tracking has evolved into one of the most effective methods for evaluating and optimizing the performance of your marketing campaigns.

Mapping the entire customer journey is one of the biggest challenges facing businesses today. By using call tracking software, you can tie inbound calls directly to the marketing channels that the caller has interacted with before contacting you via the phone. This allows you to not only know where calls are coming from but also how they are handled so you can maximize efficiency at your business.

Combined with analytics, call tracking offers essential insights into the customer buying journey and their overall experience interacting with your business. That’s why call tracking is perfect if you are running multiple marketing campaigns and seeking information about where their traffic and leads originated. Without call tracking, it’s impossible to determine the ROI of your marketing efforts that drive sales calls.

According to Google itself, “By routing calls to your business through a dynamic, trackable phone number, you can get new reporting insights like call duration, call start and end time, caller area code and whether the call was connected. Most importantly, it allows you to track high value calls as conversions.”

Effective call tracking can keep you always one step ahead of your competition. That’s why we’ve created this comprehensive guide to Orlando call tracking to provide you with the most up-to-date information on how call tracking works and why it’s so necessary for your business to implement successful call tracking techniques. Sections in this handy call tracking guide include “What is Call Tracking?”, “What is Call Tracking Software?”, and “How Does Call Tracking Work?”

Call tracking is simply a software-based performance marketing technique that determines how callers have discovered your business. In essence, call tracking is a sophisticated way of finding the answer to the age-old question “How did you hear about us?” from a potential customer.

You can use call tracking software to attribute phone calls to specific marketing avenues that led callers to contact your business. Then you can measure the success of marketing campaigns and continue to optimize your strategies into the future with all the knowledge you’ve gained through call tracking.

The benefits of call tracking include:

• Increase Your Conversion Rates
• Attribute your Inbound Phone Calls to the Appropriate Marketing Campaigns
• Understand Which of Your Keywords are Generating Phone Calls
• Maximize Paid Search and Other Digital Marketing Performance
• Improve the Customer Service of Your Business
• Measure Marketing Campaign Performance Efficiently
• Enhance the End-to-End Customer Journey
• Personalize the Caller Experience
• Understand Which of Your Marketing Strategies are Working
• Reduce Customer Acquisition Costs
• Provide Advanced Demographic Insights About Your Customers
• Offer More Personalized Customer Experiences
• Get Real-Time Notifications of Every Lost Call

How do you know if your business is right for call tracking? Essentially, any business that relies on inbound calls in any way to acquire customers should develop an Orlando call tracking solution. That way, you can determine which of your marketing campaigns are driving the most value to your business and optimize your digital marketing strategies accordingly.

Call tracking works via sophisticated Orlando call tracking software that allows you to capture important data from phone conversations with potential customers using Dynamic Number Insertion (DNI) technology. This data lets you know exactly what marketing campaign or tactic drove the phone call, as well as the result of the call. You’ll know what web pages, ads, social media, or even keywords that helped drive customers to call.

Here are some essential features to look for in call tracking software:

• Dynamic Number Insertion (DNI) Technology
• Global Call Tracking
• Detailed Reports and Analytics
• Integration with Other Tools and Apps
• Call Recording
• Keyword Tracking

Note that the cost of call tracking software varies widely depending on several factors, including your specific business needs. Call tracking software is subscription based and usually billed monthly.

Call tracking uses unique phone numbers for each of your marketing campaigns to track the journey of your potential customers through the sales funnel. These days, a customer may encounter your marketing efforts several times before deciding to pick up the phone and make a call. That’s why call tracking is so important. It can help you improve your marketing campaign performance based on what’s working best.

Call tracking involves choosing the appropriate call tracking software, deciding whether you want to use a local or toll-free number (use a local area code if you want to indicate to callers that you are part of the local community), figuring out where you would like the calls to be sent, and picking a marketing campaign to tie your number to. It’s really that simple!

After your Orlando call tracking software is set up, it will monitor and track incoming calls through the phone number “channel.” This will allow you to understand the effectiveness of the channel of any specific marketing campaign. Then you can allocate your resources to marketing campaigns that work and eliminate or rework ones that underperform.

Call tracking works for practically any type of business and can be used for both online and offline marketing efforts. Don’t be misled by naysayers who claim that call tracking is difficult to implement. With the help of Orlando call tracking services provided from an established digital marketing agency, you can quite easily establish successful call tracking techniques for your business.