Top Email Marketing Strategies to Benefit Your Business
Believe it or not, there are more than 4 billion email users worldwide. In addition, according to HubSpot, 99% of people check their email at least once per day.
That’s why email marketing provides such a powerful and extremely cost-effective marketing tool to add to your arsenal of digital marketing strategies and start a “conversation” with both existing and potential customers. A well-crafted email marketing campaign directed to your optimized list of email subscribers remains one of the most effective ways of building rapport with your target audience.
All of this inevitably leads to enhanced customer loyalty, as well as increased profitability for you in the long run. In fact, according to research by the Data & Marketing Association, 66% of consumers have made online purchases due to an email marketing message.
In this handy email marketing reference guide, we’ll detail everything you need to embark on a winning email marketing strategy that can help you grow your business dramatically. These include what is email marketing, how to do email marketing, why email marketing is so important, how to start an email marketing campaign, and what to look for when choosing the right email marketing agency to suit your objectives.
What is Email Marketing?
Email marketing allows you to reach a specific audience via email who want to hear all about your various products and services, as well as any of your latest discounts, specials, and other important information. Depending on your specific strategy, email marketing can serve as a hard sell of your products and services, a softer sell to educate audiences or anything in between.
More specifically, email marketing serves as a flexible digital marketing strategy that can be used for a variety of different purposes such as promotional emails (introduce new products or services, special offers, webinar, ebook, etc.) and informational emails (newsletters, company announcements, etc.).
How to Do Email Marketing the Right Way
Email marketing requires several well thought out strategies to be successful. That’s why it’s always a good idea to enlist the aid of an established email marketing company that provides the email marketing services you need to help you optimize your return on investment for your email marketing efforts.
The first step in successful email marketing is to build a strong email list. Even the most amazing email will prove totally ineffective if it doesn’t reach your intended audience. Never send emails to unwilling recipients. Not only is this a waste of time and effort, but it could even have legal repercussions for your business.
Also, never, ever buy an email list! The people on these such lists are not quality leads for your business.
A solid email list can be achieved through the following methods:
- Use content marketing to help build your list of email subscribers.
- Offer customers a discount or special deal if they sign up for your email list.
- Create subscription forms embedded throughout your website.
- Host a webinar and encourage participants to sign up for your email list.
- Engage potential email subscribers through social media channels.
- Encourage readers of your blog to sign up for updates.
You’ll want to come up with an attention-grabbing subject line that will convince the email recipient to choose to read the email’s content and respond accordingly. However, never include any inaccurate or misleading information in your subject line simply to try to trick the email recipient into opening the email.
Also avoid any type of spammy words in the subject line that could catch the attention of spam filters. These include such phrases as “act now,” “great offer,” “click here,” “exclusive deal,” “limited time,” “special promotion,” “once in a lifetime,” and “no strings attached,” among many others. If you simply type “spammy words to avoid” in Google, you will discover plenty examples of what words not to use in your subject lines. Avoid the use of exclamation points as well for they too could set off spam alerts.
For the main body of your email itself, make sure to write engaging and persuasive content that informs the recipient and provides a strong call to action that encourages a response. Don’t hesitate to run A/B tests to identify the best strategies for your email marketing. This can be as simple as testing a subject line or call to action and finding out which works best for your specific audience.
Always make sure to adhere to any applicable laws in your state that regulate automated emails. For example, the CAN-SPAM Act of 2003 requires email marketers to provide a valid physical postal address with an email to provide proof of the validity of their business.
Note that you want to avoid flooding the inbox of your target audience with emails sent too frequently. This will cause existing and potential customers to experience “email fatigue” and trash your emails without reading them or simply unsubscribe from your email list altogether. If someone does decide to unsubscribe from your email list for whatever reason, make sure to honor their opt-out request in a timely manner.
Why Email Marketing is So Important
A successful email marketing strategy can greatly benefit your business. Here are just a few reasons why:
- Market Your Products or Services
- Increase Leads and Boosting Sales
- Enhance Your Customer Loyalty
- Generate Traffic to Your Website
- Build Credibility
- Enhance Brand Awareness and Recognition
- Keep Customers Focused on Your Brand In Between Purchases
- Allow You to Receive Valuable Feedback from Your Customers
How to Start an Email Marketing Campaign
Once you get comfortable with your email marketing strategy, you’ll want to create email marketing campaigns that involve sending out a coordinated set of individual emails over a specific period to achieve a measurable goal. Some examples of email marketing campaigns include showcasing the release of a new product or service and getting email recipients to sign up for a webinar.
Step #1: Establish achievable goals. Each and every email marketing campaign should have a specific goal attached to it. For instance, do you want to simply gain new customers, increase brand awareness, drive website traffic, or introduce a new product or service?
Step #2: Define your target audience. Make sure that the intended message of the email will be relevant to the recipient. For example, instead of sending the email to everyone on your email list, you’ll want to make sure you target a specific audience within the list with each email campaign. You can segment your audience many ways such as through geography, demographics, email engagement, purchase behavior, and more.
Step #3: Choose an email marketing service. Do some research and find out the email marketing service that best aligns with your business needs. Some of the top email marketing services include Mailchimp, AWeber, ConvertKit, HubSpot, Drip, SendinBlue, and Constant Contact, among many others.
Step #4: Schedule your emails. Create a calendar that strategically staggers the sending of your emails to maximize your email marketing objectives.
Step #5: Monitor your campaign results. Make sure you track key metrics from your email marketing campaign such as the unique open rate, click-through rate, bounce rate, and unsubscribe rate.
Schedule an Email Marketing Consultation Today!
A well thought out email marketing strategy can produce incredible results to even the lowest spend budgets. However, in today’s ever-changing digital marketing landscape, it’s impossible to stay on top of all the latest trends, techniques, and methods in email marketing. That’s why it’s essential to enlist the help of an experienced email marketing agency with in-depth knowledge of all the latest and most innovative email marketing techniques.
There’s simply no one-size-fits-all solution when it comes to email marketing. That’s why an expert email marketing company like ROAR! Internet Marketing will provide you with proven email marketing strategies tailored to your specific business to help maximize your return on investment from your email marketing efforts.
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