About This Session
Digital marketing expert Matt Weber presents “10 Minutes to a More Profitable Website” with easy-to-implement changes that a business can make to its website to increase the amount of measurable, quality leads. This non-jargon session gives insights on how consumers use websites during their purchase cycle and what factors deter customers from taking the anticipated action.
An effective website makes your on and off-line and traditional marketing efforts more effective by capturing the overwhelming majority of prospects that use the Internet to research nearly every purchase. Weber presents simple changes in website design and content that can make it more effective without extensive programming or major site changes.