Thermotane Propane Case Study | ROAR! Internet Marketing Skip to Main Content

How We Delivered Hundreds Of New Leads For A Propane Gas Delivery Company In Only 5 Months

Our Digital Marketing Expertise Delivered Money-Making Results


137%Conversion Rate


$80.44Cost Per Conversion

Their Problem

In Need of Leads

Thermotane, a propane delivery company servicing residential and commercial accounts, came to us in pursuit of digital marketing leads in August of 2019. Although they had an extraordinary in-house technical-savvy team, they lacked the digital marketing expertise to make a significant impact on the web. That’s where our Internet marketing prowess came in.

Get Me Results
Thermotane leads over month
mobile phone with Thermotane serp

Our Strategy

The Specifics

  • Implemented Stronger PPC Advertising: Our PPC strategy for Thermotane resulted in a 398% increase in paid search leads over the previous year. All this during the propane provider’s slowest months.
  • Added Local Search: They were in desperate need of a local search strategy since theirs was virtually nonexistent. In the five months since our local search implementation for Thermotane, they generated 50 leads and proved to be the company’s strongest digital marketing channel, delivering the highest conversion rate and lowest bounce rate.
  • Improved Technical Performance: Our technical SEO audit revealed slow site speed and poor SEO performance. We repaired and improved any issues we discovered.
  • Enhanced Usability: We improved how easy it is to use Thermotane’s website in several ways, including adding eye-catching icons and shortening forms.
  • Boosted SEO Quality: We improved search engine optimization on all pages to make the site appear in more searches.
  • Added Landing Pages: Because the website was lacking in high-quality content, we improved the overall site by adding landing pages with superior informational, attention-grabbing content.
Improve My Digital Marketing Strategy

Another Satisfied Digital Marketing Customer

“Great to work with, super responsive and of course excellent results. Increased leads and business are apparent and quantifiable.

One of the other great things is our money spent more efficiently. Before ROAR! we just threw cash at the googles and hoped it would work. We spent more money and only got a few leads (the quality was often bad). Now we spend the same amount but get so much more.”

Justin Garner
Sales/LP Gas Master Qualifier

The Impressive Results

Problem Solved

During the first five months of managing Thermotane’s Digital Marketing Strategy, we’ve helped the propane provider reach more customers and generate more business, resulting in higher profits.

  • 1009 Website Visitors
  • 89 Leads
  • 178 Leads from a New Paid Search Marketing Channel
  • Lowered the Cost Per Conversion from $124.51 to $44.17

In only five months, we’ve delivered incredible results. As we continue to monitor Thermotane’s digital marketing tactics, we will tweak and improve our strategy based on solid data analysis. Our ongoing digital marketing services for Thermotane include:

  • Pay-Per-Click Advertising (PPC)
  • Local Search Optimization
  • SEO
  • Landing Page Design
  • Search Engine Marketing (SEM)
  • Content Marketing


307 Cranes Roost Blvd #2020,
Altamonte Springs, FL 32701





Contact Us

Let's Get Started

  • Hidden
  • This field is for validation purposes and should be left unchanged.