PROVEN DIGITAL MARKETING
TECHNIQUES FOR MANUFACTURERS
For over 12 years, we’ve partnered with manufacturers big and small to help them attract their unique audience online. You’re probably reading this and saying, “Yeah, but they don’t know my industry.”
And that is exactly why we get excited to work with manufacturers. We love the research. We love the investigation. We love digging deeper. There’s no playbook that reveals the digital marketing techniques for manufacturers. Everyone is different.
So a digital agency for manufacturers has to be willing to listen, really listen and commit to learning the ins and outs of why someone needs your product in order to translate that into a digital marketing strategy. You probably know this, but you just can’t copy and paste a strategy that works for one manufacturer for another like many agencies do for a furniture store or seafood restaurant.
Growing MANUFACTURERS For over 12 years
RELY ON OUR MANUFACTURING DIGITAL MARKETING EXPERTISE
We’re manufacturing digital marketing experts, so you don’t have to be. The challenges of running a manufacturing facility in 2022 are immense already – changing technology, supply chain issues and finding good workers. You don’t need more to think about. When you have the right digital marketing agency for manufacturers, you feel better knowing there is one less thing to think about.
And when you want to know what is going on, we show you. No 45-page reports. No pretty but meaningless charts and graphs – just a great partnership focused on getting the types of leads you want.
How Our Digital Marketing for Manufacturers is Unique
If you’ve talked to other digital marketing agencies for manufacturers, you’ll see we’re a bit unique. All of the people who will work on your account are our full-time employees and all are here in the United States. Our office is just outside of Orlando, Florida.
That’s not the case with most agencies who try to work with manufacturers. Most are shells for work that is actually done overseas or are a loose collection of freelancers.
If you feel your digital marketing hasn’t reached your goals or if you feel like your current agency just doesn’t get what you make and who you make it for, here are all the manufacturing clinic digital marketing services we offer (and we’re putting them in order of the ones our manufacturing clients use most):
- Custom Web Development
- Organic Search (SEO)
- Data Analytics and Analysis
- Paid Search Ads
- Local Search
- Conversion Rate Optimization
WHY DON’T MORE MANUFACTURERS USE DIGITAL MARKETING?
The fact that you’re reading this tells us you understand the benefits of digital marketing, but you may be asking yourself, why isn’t digital marketing used in manufacturing as widely as in other sectors?
Over the years we’ve noticed that the main hurdle is that manufacturers in many cases have a fairly specialized and narrow audience. They believe you can’t find their needle in the online haystack.
The fascinating response is that no matter how unusual or esoteric what you sell is, somebody is looking for it online. Now the volume may not be similar to “family hotel orlando,” but getting in front of your very best prospect at the moment he or she went to Google to search for what you offer is simply the most cost-effective marketing available.
The list of keywords we manage for our manufacturing clients may look like gibberish to the average person, but they are gold to our manufacturing clients.
“I work with all the fine people at ROAR! because their knowledge and expertise in the business makes my job easier. They are very responsive and thorough concerning our needs and their sharp observation, intellect and honestly is truly refreshing and inspirational. I wouldn’t have any reservations recommending ROAR! to anyone.”
-Tim Lynn, Lanco Paints & Coatings
THE MANUFACTURING DIGITAL
MARKETING CHECKLIST
Let’s have a no-obligation conversation to go deeper, but here’s a list of must-haves for an effective manufacturing digital marketing strategy:
- A tested data gathering plan. Bad data equals bad decisions. You have to have good data.
- Specific landing pages that are proven to convert visitors to new patient leads. If someone wants a highly specific part or service, they need to see a page on that part or service.
- A short list of must-have keywords that are researched and critical to your success. You CAN rank for a lot of phrases, but you HAVE to rank for only a few. Know the list.
- A long-term plan to add content to your website to rank for your must-have phrases.
- A short-term plan to use paid search to fill in where you currently don’t rank well.
- A system to judge and report the quality of incoming new patient leads.
ARE WE RIGHT FOR YOU?
There are a lot of digital marketing companies out there, but not that many that have been specializing in manufacturing digital marketing as long as we have. You probably won’t talk to another that was named affiliate member of the year by their local manufacturing association. Take 20 minutes and have a no-obligation call with us. Talk to our references. Choosing our experience and success may be the biggest savings in money and your time you will find.
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