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5 Simple Takeaways About the Google Leak for Busy Business Owners

5 minute read

The recent Google breach of information related to how its search algorithm works unleashed an Internet crushing amount of blogs, posts, videos, opinions, and corresponding critiques and rebuttals. Even though the topic is a direct hit on nearly any business’ marketing efforts, it is just too much quantity and jargon for you, the business owner,… View Article View More

Bribes, NDAs and Fake Photos: How Trying to Strong Arm Online Reviews Can Get You Beat Up

5 minute read

Did you hear about the Seattle plastic surgeon who recently faced legal trouble for restricting online reviews by requiring patients to sign non-disclosure agreements (NDAs) before treatment to prohibit them from posting negative reviews about his practice? The NDA also required patients to agree to “pay monetary damages to the practice for any losses” if… View Article View More

Connect and Convert: How Conversational Marketing Can Supercharge Your Business

6 minute read

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito, Founder of Buyer Persona Imagine your customers enthusiastically chatting with your brand like a friend, asking questions, getting personalized advice and even buying directly within the conversation. That’s the game-changing power of conversational marketing! Instead of passive… View Article View More

Stay Ahead of the Trends and Improve Your Marketing: Your Essential, All-New Digital Marketing Checklist for 2024

6 minute read

Digital marketing continues to evolve rapidly, with new technologies, platforms and consumer behaviors shaping the landscape. According to Fast Company, “Change is the only constant. Organizations and brands that aren’t prepared to change with the times will find themselves perpetually playing catch-up.” To stay ahead of the curve and achieve digital marketing success in 2024,… View Article View More

Explore the Top 5 Social Media Trends for 2024

7 minute read

“Social media’s reach is everywhere these days, as evidenced by the 90% of social media users who are following at least one brand. It’s a powerful illustration of the shift in consumer behavior toward more direct and engaged relationships with brands.” – Forbes As 2024 rapidly approaches, the social media landscape is primed for some… View Article View More

Navigating the AI Frontier: 7 Key Takeaways on Generative AI’s Impact on Digital Marketing

4 minute read

“AI can automate certain tasks and processes, but it cannot replicate the creativity, intuition and unique perspective that individual marketers bring to their work.” – Erica McMillan, Forbes A fascinating recent survey conducted by Sitecore provides valuable insights into how AI will shape the future of digital marketing and customer experience. The survey involved responses… View Article View More