9 minute read
It’s probably the biggest Google change in recent memory. In just a couple of months, GA4 is set to replace Universal Analytics. Are you ready for the transition? If you haven’t already made the switch to GA4 or if you don’t act ASAP, you’re going to lose some valuable data. That’s because the extremely customizable… View Article View More4 minute read
🎶 “Breaking up is hard to do.” 🎶 Like any other relationship, sometimes the relationship between a business and its digital agency just runs its course and may be better for both parties (usually better for the business) if there was a break up. Here’s how to tell if it’s time to break up with… View Article View More5 minute read
Ready or not, sweeping data protection laws are in the process of reshaping the landscape for consumer data and privacy rights in the United States starting this year. In fact, 2023 has already become a landmark year for privacy regulation. Already adopted in various forms by five states (California, Colorado, Connecticut, Utah and Virginia with… View Article View More5 minute read
The arrival of the new year provides the perfect opportunity to review your digital marketing performance strategy from 2022 and shape your plans for 2023. You’ll want to ask yourself: How did 2022 compare to past years? Did we reach all our digital marketing goals? What worked and what didn’t? How can we adapt our… View Article View More4 minute read
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“There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom — and that boom is only getting louder.” – Jason Cox, Chief Technology Officer, Megaphone Indeed, podcasts have experienced explosive growth over the past several years. According… View Article View More5 minute read
Top 5 Things We’ve Learned in 15 Years of Digital Marketing Believe it or not, back in 2007: Global Internet Usage Just Reached 1.1 Billion (2022 = 5 Billion) Google only had a 56.3% Share of the Search Engine Market (2022 = 92%) Apple Introduced the First-Generation iPhone MySpace had twice as many unique visitors… View Article View More5 minute read
Online reviews have an enormous impact on how consumers make buying decisions. For example: 93% of Internet users have made buying decisions based upon an online review. (source: Podium) 86% of users will think twice about buying from a company with negative online reviews. (source: Invesp) Nearly half of all Internet users post online reviews… View Article View More4 minute read
Did you know… Approximately 96% of job seekers use social media when conducting a job search? (source: CareerAct) About 49 million people use LinkedIn to search for jobs each week? (source: Hootsuite) 84% of companies are currently using social media recruiting? (source: SHRM) Over the past several years, social media has evolved into a powerful… View Article View More4 minute read
With the national unemployment rate holding steady at 3.6%, employers are scrambling to fill positions as the competition gets fierce to lock down top talent. However, getting the best qualified job candidates to your website careers page is only half the battle. If your careers page isn’t engaging and informative enough, otherwise qualified candidates will… View Article View More