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Attract the Best Talent for Your Business with Social Media Recruiting

Did you know… Approximately 96% of job seekers use social media when conducting a job search? (source: CareerAct) About 49 million people use LinkedIn to search for jobs each week? (source: Hootsuite) 84% of companies are currently using social media recruiting? (source: SHRM) Over the past several years, social media has evolved into a powerful… View Article

5 Best Practices for Career Pages to Attract the Most Qualified Job Candidates

With the national unemployment rate holding steady at 3.6%, employers are scrambling to fill positions as the competition gets fierce to lock down top talent. However, getting the best qualified job candidates to your website careers page is only half the battle. If your careers page isn’t engaging and informative enough, otherwise qualified candidates will… View Article

Why Are So Many People Trying to Steal Your Google Business Profile Listing?

Believe it or not, unscrupulous scammers are actively out there all over the Internet right now attempting to steal Google Business Profile (formerly known as Google My Business) listings just like yours! If they succeed, these fraudsters can destroy the reputation of your business and instantly steal your valuable traffic. In fact, Google has reported… View Article

New Web Accessibility Guidance:

How to Ensure an ADA Accessible Website and Avoid Penalties The U.S. Department of Justice (USDOJ) recently issued new guidance on web accessibility and the Americans with Disabilities Act (ADA) to ensure that businesses like yours make their websites accessible to individuals with disabilities in line with the ADA’s requirements. The fact that the USDOJ… View Article

YouTube New Features for 2022

YouTube’s Newest Features for 2022: How Enhanced Live Streaming Can Help Grow Your Business By both boosting your local presence and tapping into a worldwide audience, live streaming through YouTube Live can help your business engage with potential customers on a personal level in real time and grow your brand in the process. The second… View Article

Your Complete Guide to Healthcare Digital Marketing in 2022

Medical practices across the board continue to face shifting norms. Not adapting can threaten the health and success of your practice. Patient flow may slow as patient conversion and retention drop. An expert healthcare digital marketing strategy, however, builds a flexible marketing foundation. It allows you to continue to attract and convert patients no matter… View Article

How COVID-19 Has Changed Digital Marketing: Marketing Test Results

It’s no secret that COVID-19 has changed digital marketing in a multitude of ways over the past several years. For example, the question remains whether customers still look for online reassurance from home services companies that they will use personal protective equipment (PPE) and other safety precautions when they visit homes as part of COVID-19… View Article

The 2021 Top 12 Most Valuable Holiday Resources

Forget about partridges, turtle doves and French hens. This year, ROAR! team members have scoured the Internet to help ease your way through the holiday season by compiling our very own special tribute to the “Twelve Days of Christmas” – an essential list of the very best time-saving and fun-making holiday resources available that would… View Article

The Complete Guide to Home Services Digital Marketing in 2021

The home services industry faces a constantly shifting landscape when it comes to customer interaction – especially during the COVID-19 pandemic. Fortunately, recent studies revealed the entire home services industry is poised for a major rebound in 2021. Therefore, it is essential that businesses in this industry mine successful home services marketing strategies to adapt… View Article