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“There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom — and that boom is only getting louder.” – Jason Cox, Chief Technology Officer, Megaphone Indeed, podcasts have experienced explosive growth over the past several years. According… View Article View More5 minute read
Top 5 Things We’ve Learned in 15 Years of Digital Marketing Believe it or not, back in 2007: Global Internet Usage Just Reached 1.1 Billion (2022 = 5 Billion) Google only had a 56.3% Share of the Search Engine Market (2022 = 92%) Apple Introduced the First-Generation iPhone MySpace had twice as many unique visitors… View Article View More5 minute read
Online reviews have an enormous impact on how consumers make buying decisions. For example: 93% of Internet users have made buying decisions based upon an online review. (source: Podium) 86% of users will think twice about buying from a company with negative online reviews. (source: Invesp) Nearly half of all Internet users post online reviews… View Article View More4 minute read
Did you know… Approximately 96% of job seekers use social media when conducting a job search? (source: CareerAct) About 49 million people use LinkedIn to search for jobs each week? (source: Hootsuite) 84% of companies are currently using social media recruiting? (source: SHRM) Over the past several years, social media has evolved into a powerful… View Article View More4 minute read
With the national unemployment rate holding steady at 3.6%, employers are scrambling to fill positions as the competition gets fierce to lock down top talent. However, getting the best qualified job candidates to your website careers page is only half the battle. If your careers page isn’t engaging and informative enough, otherwise qualified candidates will… View Article View More4 minute read
Believe it or not, unscrupulous scammers are actively out there all over the Internet right now attempting to steal Google Business Profile (formerly known as Google My Business) listings just like yours! If they succeed, these fraudsters can destroy the reputation of your business and instantly steal your valuable traffic. In fact, Google has reported… View Article View More4 minute read
How to Ensure an ADA Accessible Website and Avoid Penalties The U.S. Department of Justice (USDOJ) recently issued new guidance on web accessibility and the Americans with Disabilities Act (ADA) to ensure that businesses like yours make their websites accessible to individuals with disabilities in line with the ADA’s requirements. The fact that the USDOJ… View Article View More4 minute read
YouTube’s Newest Features for 2022: How Enhanced Live Streaming Can Help Grow Your Business By both boosting your local presence and tapping into a worldwide audience, live streaming through YouTube Live can help your business engage with potential customers on a personal level in real time and grow your brand in the process. The second… View Article View More3 minute read
When visitors have a better experience on your website it can lead to greater user engagement, higher ranking on Google and increased conversion rates. This is especially important now that Google has recently confirmed that its Page Experience algorithm update is now rolling out to desktop search results and will be completed by the end… View Article View More