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ROAR! Insights

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New 2023 State Data Privacy Laws – Do You Have to Comply?

5 minute read

Ready or not, sweeping data protection laws are in the process of reshaping the landscape for consumer data and privacy rights in the United States starting this year. In fact, 2023 has already become a landmark year for privacy regulation. Already adopted in various forms by five states (California, Colorado, Connecticut, Utah and Virginia with… View Article View More

5 Best Digital Marketing Podcasts Worth Listening to Right Now

5 minute read

“There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom — and that boom is only getting louder.” – Jason Cox, Chief Technology Officer, Megaphone Indeed, podcasts have experienced explosive growth over the past several years. According… View Article View More

ROAR! Celebrates 15 Years of Success

5 minute read

Top 5 Things We’ve Learned in 15 Years of Digital Marketing Believe it or not, back in 2007: Global Internet Usage Just Reached 1.1 Billion (2022 = 5 Billion) Google only had a 56.3% Share of the Search Engine Market (2022 = 92%) Apple Introduced the First-Generation iPhone MySpace had twice as many unique visitors… View Article View More

Attract the Best Talent for Your Business with Social Media Recruiting

4 minute read

Did you know… Approximately 96% of job seekers use social media when conducting a job search? (source: CareerAct) About 49 million people use LinkedIn to search for jobs each week? (source: Hootsuite) 84% of companies are currently using social media recruiting? (source: SHRM) Over the past several years, social media has evolved into a powerful… View Article View More

5 Best Practices for Career Pages to Attract the Most Qualified Job Candidates

4 minute read

With the national unemployment rate holding steady at 3.6%, employers are scrambling to fill positions as the competition gets fierce to lock down top talent. However, getting the best qualified job candidates to your website careers page is only half the battle. If your careers page isn’t engaging and informative enough, otherwise qualified candidates will… View Article View More

Why Are So Many People Trying to Steal Your Google Business Profile Listing?

4 minute read

Believe it or not, unscrupulous scammers are actively out there all over the Internet right now attempting to steal Google Business Profile (formerly known as Google My Business) listings just like yours! If they succeed, these fraudsters can destroy the reputation of your business and instantly steal your valuable traffic. In fact, Google has reported… View Article View More

New Web Accessibility Guidance:

4 minute read

How to Ensure an ADA Accessible Website and Avoid Penalties The U.S. Department of Justice (USDOJ) recently issued new guidance on web accessibility and the Americans with Disabilities Act (ADA) to ensure that businesses like yours make their websites accessible to individuals with disabilities in line with the ADA’s requirements. The fact that the USDOJ… View Article View More