Residential Elevator Company Rises to the Top of Search Results

A Florida-based home elevator company approached ROAR! in June 2021 with the objective of improving their online visibility and generating more leads.

The company had previously relied on more traditional marketing methods and struggled to reach their target audience in the digital space. ROAR! took up the challenge and implemented a comprehensive and highly customized digital marketing strategy for the client that has paid off big time.

The client needed to stand out online in the crowded, highly competitive Florida home elevator industry. The client’s website had low traffic and poor conversion rates, which made it difficult to generate leads.

The challenge? Increase organic sessions, improve website rankings and generate more leads through ROAR’s proven digital marketing techniques.

ROAR! developed a comprehensive, customized digital marketing strategy centered on a thoroughly researched content strategy. The plan encompassed search engine optimization (SEO), pay-per-click (PPC) advertising, local search and content marketing.

We studied the client’s competitors, conducted keyword research and identified the most searched keywords at both ends of the sales funnel and optimized the website content accordingly. We also improved technical performance, added relevant landing pages and enhanced overall usability. Google Ads was used to target highly desirable geographies.

The digital marketing strategy implemented by ROAR! helped the home services client attain significant growth in a very short period of time:

• Organic sessions increased from 221 in June 2021 to 3,343 in Q1 2023.
• Leads generated increased from 15 in June 2021 to 190 in Q1 2023.
• The number of keywords ranked in the top 10 increased from 0 in June 2021 to 45 in Q1 2023.
• The client started paid search in Q1 2023 and has already generated 13 leads at a conversion rate of 6%.

The growth achieved in such a short period of time serves as a testament to the effectiveness of the digital marketing strategy implemented by ROAR!

The home services client’s website now generates a steady flow of high-quality leads, which has contributed to the company’s overall growth and success, resulting in more business and higher profits.