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November 15th is National Clean Out Your Refrigerator Day. Wait – before you think this is a trivial made-up holiday, let us tell you why we’re writing about it. If they can commemorate throwing away expired yogurt and questionable leftovers, then we can write about throwing away parts of your company’s digital life to help… View Article View More8 minute read
Since Google Ads began 15 years ago, a lot has changed in the world of PPC advertising. Over the years, the search engine giant has increased the number of automated functionality tools it provides for Google Ads users. Each year brings an abundance of new additions to the PPC toolbox, but we’ll focus on the… View Article View More8 minute read
The Difference Between SEO vs. SEM We’re debunking the “SEO vs. SEM” mindset and replacing it with a marketing mentality guaranteed to make you more money: “How SEO and SEM work together.” Why? “I only have so much budget so between SEO vs. SEM which is better for my business?” You’d be surprised how often… View Article View More