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Categories for Digital Marketing

Why Are So Many People Trying to Steal Your Google Business Profile Listing?

Believe it or not, unscrupulous scammers are actively out there all over the Internet right now attempting to steal Google Business Profile (formerly known as Google My Business) listings just like yours! If they succeed, these fraudsters can destroy the reputation of your business and instantly steal your valuable traffic. In fact, Google has reported… View Article

New Web Accessibility Guidance:

How to Ensure an ADA Accessible Website and Avoid Penalties The U.S. Department of Justice (USDOJ) recently issued new guidance on web accessibility and the Americans with Disabilities Act (ADA) to ensure that businesses like yours make their websites accessible to individuals with disabilities in line with the ADA’s requirements. The fact that the USDOJ… View Article

YouTube New Features for 2022

YouTube’s Newest Features for 2022: How Enhanced Live Streaming Can Help Grow Your Business By both boosting your local presence and tapping into a worldwide audience, live streaming through YouTube Live can help your business engage with potential customers on a personal level in real time and grow your brand in the process. The second… View Article

Your Complete Guide to Healthcare Digital Marketing in 2022

Medical practices across the board continue to face shifting norms. Not adapting can threaten the health and success of your practice. Patient flow may slow as patient conversion and retention drop. An expert healthcare digital marketing strategy, however, builds a flexible marketing foundation. It allows you to continue to attract and convert patients no matter… View Article

How COVID-19 Has Changed Digital Marketing: Marketing Test Results

It’s no secret that COVID-19 has changed digital marketing in a multitude of ways over the past several years. For example, the question remains whether customers still look for online reassurance from home services companies that they will use personal protective equipment (PPE) and other safety precautions when they visit homes as part of COVID-19… View Article

The Complete Guide to Home Services Digital Marketing in 2021

The home services industry faces a constantly shifting landscape when it comes to customer interaction – especially during the COVID-19 pandemic. Fortunately, recent studies revealed the entire home services industry is poised for a major rebound in 2021. Therefore, it is essential that businesses in this industry mine successful home services marketing strategies to adapt… View Article

The Complete Guide to Manufacturing Digital Marketing in 2021

Many times manufacturers serve a niche client base  and are largely reliant on in-person sales. In many cases, these companies believe their customers aren’t even online. However, we find consistently this couldn’t be further from the truth. It’s time to pull back the curtain on this belief forever. Your customers are online. You just have… View Article

How to Choose a Digital Marketing Agency for Your Specific Needs in 2021

In today’s digital market, it can feel impossible to stay on top of the latest trends, techniques, and methods. As you navigate running a successful business, how do you ensure your online presence doesn’t fall behind the times? Working with a digital marketing agency connects you with experts who religiously study new digital marketing techniques… View Article

Live Streaming Marketing Tools: How to Choose the Right One

Humans naturally crave connection. COVID-19 and social distancing caused a natural spike in the use of live streaming platforms. Facebook, Instagram, and YouTube all offer live streaming marketing features to connect with audiences. However, which platform is right for your business? Equalizers Across the Board Going live continues to grow as a way for businesses… View Article

The Business Impact of COVID 19

Add these four Internet techniques to your list of ways to adapt to the impact COVID-19 has on your business and how you can successfully sell in the new minimal contact economy. 1) Enable A Secure Online Payment Option Consumers don’t want to touch cash, and they don’t want to touch checks and envelopes. Perhaps… View Article