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It’s probably the biggest Google change in recent memory. In just a couple of months, GA4 is set to replace Universal Analytics. Are you ready for the transition? If you haven’t already made the switch to GA4 or if you don’t act ASAP, you’re going to lose some valuable data. That’s because the extremely customizable… View Article View More5 minute read
The arrival of the new year provides the perfect opportunity to review your digital marketing performance strategy from 2022 and shape your plans for 2023. You’ll want to ask yourself: How did 2022 compare to past years? Did we reach all our digital marketing goals? What worked and what didn’t? How can we adapt our… View Article View More4 minute read
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Believe it or not, unscrupulous scammers are actively out there all over the Internet right now attempting to steal Google Business Profile (formerly known as Google My Business) listings just like yours! If they succeed, these fraudsters can destroy the reputation of your business and instantly steal your valuable traffic. In fact, Google has reported… View Article View More4 minute read
How to Ensure an ADA Accessible Website and Avoid Penalties The U.S. Department of Justice (USDOJ) recently issued new guidance on web accessibility and the Americans with Disabilities Act (ADA) to ensure that businesses like yours make their websites accessible to individuals with disabilities in line with the ADA’s requirements. The fact that the USDOJ… View Article View More4 minute read
YouTube’s Newest Features for 2022: How Enhanced Live Streaming Can Help Grow Your Business By both boosting your local presence and tapping into a worldwide audience, live streaming through YouTube Live can help your business engage with potential customers on a personal level in real time and grow your brand in the process. The second… View Article View More17 minute read
Medical practices across the board continue to face shifting norms. Not adapting can threaten the health and success of your practice. Patient flow may slow as patient conversion and retention drop. An expert healthcare digital marketing strategy, however, builds a flexible marketing foundation. It allows you to continue to attract and convert patients no matter… View Article View More5 minute read
It’s no secret that COVID-19 has changed digital marketing in a multitude of ways over the past several years. For example, the question remains whether customers still look for online reassurance from home services companies that they will use personal protective equipment (PPE) and other safety precautions when they visit homes as part of COVID-19… View Article View More11 minute read
In the constantly shifting landscape of the home services industry, competition for customers is especially fierce. That’s why it’s essential for your business to implement successful home services digital marketing strategies to quickly adapt to changing consumer behaviors. In this informative guide, you’ll explore all the basics of building a successful home services marketing strategy… View Article View More27 minute read
Many times manufacturers serve a niche client base and are largely reliant on in-person sales. In many cases, these companies believe their customers aren’t even online. However, we find consistently this couldn’t be further from the truth. It’s time to pull back the curtain on this belief forever. Your customers are online. You just have… View Article View More