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Categories for Digital Marketing

Live Streaming Marketing Tools: How to Choose the Right One

Humans naturally crave connection. COVID-19 and social distancing caused a natural spike in the use of live streaming platforms. Facebook, Instagram, and YouTube all offer live streaming marketing features to connect with audiences. However, which platform is right for your business? Equalizers Across the Board Going live continues to grow as a way for businesses… View Article

The Business Impact of COVID 19

Add these four Internet techniques to your list of ways to adapt to the impact COVID-19 has on your business and how you can successfully sell in the new minimal contact economy. 1) Enable A Secure Online Payment Option Consumers don’t want to touch cash, and they don’t want to touch checks and envelopes. Perhaps… View Article

Debunking the “SEO vs. SEM Which is Better” Conversation

The Difference Between SEO vs. SEM We’re debunking the “SEO vs. SEM” mindset and replacing it with a marketing mentality guaranteed to make you more money: “How SEO and SEM work together.” Why? “I only have so much budget so between SEO vs. SEM which is better for my business?” You’d be surprised how often… View Article

3 Ways to Optimize for Voice Search to Win More Business in 2018

Optimizing for voice search will require a significant change in strategy for your business. Get ahead of the curve and follow these quick 3 voice search SEO tricks you can implement right now to help your website rank in voice search results. “Alexa: how do I optimize for voice search to reach more customers?” 1…. View Article