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ROAR! Insights

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Categories for Digital Marketing

Why Are So Many People Trying to Steal Your Google Business Profile Listing?

4 minute read

Believe it or not, unscrupulous scammers are actively out there all over the Internet right now attempting to steal Google Business Profile (formerly known as Google My Business) listings just like yours! If they succeed, these fraudsters can destroy the reputation of your business and instantly steal your valuable traffic. In fact, Google has reported… View Article View More

New Web Accessibility Guidance:

4 minute read

How to Ensure an ADA Accessible Website and Avoid Penalties The U.S. Department of Justice (USDOJ) recently issued new guidance on web accessibility and the Americans with Disabilities Act (ADA) to ensure that businesses like yours make their websites accessible to individuals with disabilities in line with the ADA’s requirements. The fact that the USDOJ… View Article View More

YouTube New Features for 2022

4 minute read

YouTube’s Newest Features for 2022: How Enhanced Live Streaming Can Help Grow Your Business By both boosting your local presence and tapping into a worldwide audience, live streaming through YouTube Live can help your business engage with potential customers on a personal level in real time and grow your brand in the process. The second… View Article View More

Your Complete Guide to Healthcare Digital Marketing in 2022

17 minute read

Medical practices across the board continue to face shifting norms. Not adapting can threaten the health and success of your practice. Patient flow may slow as patient conversion and retention drop. An expert healthcare digital marketing strategy, however, builds a flexible marketing foundation. It allows you to continue to attract and convert patients no matter… View Article View More

How COVID-19 Has Changed Digital Marketing: Marketing Test Results

5 minute read

It’s no secret that COVID-19 has changed digital marketing in a multitude of ways over the past several years. For example, the question remains whether customers still look for online reassurance from home services companies that they will use personal protective equipment (PPE) and other safety precautions when they visit homes as part of COVID-19… View Article View More

A Comprehensive Guide to Home Services Digital Marketing for 2023

10 minute read

In the constantly shifting landscape of the home services industry, competition for customers is especially fierce. That’s why it’s essential for your business to implement successful home services digital marketing strategies to quickly adapt to changing consumer behaviors. In this informative guide, you’ll explore all the basics of building a successful home services marketing strategy… View Article View More

The Complete Guide to Manufacturing Digital Marketing in 2021

27 minute read

Many times manufacturers serve a niche client base  and are largely reliant on in-person sales. In many cases, these companies believe their customers aren’t even online. However, we find consistently this couldn’t be further from the truth. It’s time to pull back the curtain on this belief forever. Your customers are online. You just have… View Article View More

How to Choose a Digital Marketing Agency for Your Specific Needs in 2021

25 minute read

In today’s digital market, it can feel impossible to stay on top of the latest trends, techniques, and methods. As you navigate running a successful business, how do you ensure your online presence doesn’t fall behind the times? Working with a digital marketing agency connects you with experts who religiously study new digital marketing techniques… View Article View More