7 minute read
Through its new and powerful multimodal AI model, Gemini, Google promises to turn the world of search upside down. If your business is like most and it relies on Google for some form or amount of lead generation or sales, this change is a big one. According to Google, “Gemini is built from the ground… View Article View More6 minute read
“The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they do will be at a disadvantage.” – Paul Daugherty, Chief Technology and Innovation Officer, Accenture As businesses like yours seek to enhance efficiency, boost productivity, streamline operations and gain… View Article View More4 minute read
July 1, 2023, served as a historic day for digital marketing. That’s because on that day Google officially replaced Universal Analytics (UA) with Google Analytics 4 (GA4). What makes this change so important to you and any data-minded business is that it’s not an evolution, it’s a wholesale change. They didn’t just remodel the house;… View Article View More4 minute read
Believe it or not, unscrupulous scammers are actively out there all over the Internet right now attempting to steal Google Business Profile (formerly known as Google My Business) listings just like yours! If they succeed, these fraudsters can destroy the reputation of your business and instantly steal your valuable traffic. In fact, Google has reported… View Article View More3 minute read
When visitors have a better experience on your website it can lead to greater user engagement, higher ranking on Google and increased conversion rates. This is especially important now that Google has recently confirmed that its Page Experience algorithm update has been completed. Page experience encompasses all the various aspects of how a user interacts… View Article View More7 minute read
Forget about partridges, turtle doves and French hens. This year, ROAR! team members have scoured the Internet to help ease your way through the holiday season by compiling our very own special tribute to the “Twelve Days of Christmas” – an essential list of the very best time-saving and fun-making holiday resources available that would… View Article View More8 minute read
The Difference Between SEO vs. SEM We’re debunking the “SEO vs. SEM” mindset and replacing it with a marketing mentality guaranteed to make you more money: “How SEO and SEM work together.” Why? “I only have so much budget so between SEO vs. SEM which is better for my business?” You’d be surprised how often… View Article View More