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Time is money. And your slow website load time is literally costing you money, according to a new report. Even a 1-second delay in page load time can result in a significant drop in conversions. That’s because your potential customer base has come to expect nothing less than quick and smooth online experiences. You sell… View Article View More6 minute read
“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito, Founder of Buyer Persona Imagine your customers enthusiastically chatting with your brand like a friend, asking questions, getting personalized advice and even buying directly within the conversation. That’s the game-changing power of conversational marketing! Instead of passive… View Article View More5 minute read
“AI is the most important technology of our era. It will have a profound impact on every aspect of our lives.” – Sundar Pichai, CEO of Google In today’s fast-paced, ever-evolving digital landscape, your business must constantly seek innovative ways to gain a competitive edge. Artificial Intelligence (AI) has emerged as a game-changer, revolutionizing various… View Article View More5 minute read
“Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.” – Cyndie Shaffstall, Mobile Optimization Expert Mobile optimization is more important now than ever before. Consider these astounding facts: Mobile devices generate 59% of worldwide website traffic. (Source: Statista) Mobile… View Article View More5 minute read
“Delighted customers are the only advertisement everyone believes.” – Ron Kaufman, Author and Motivational Speaker Creating an effective customer review solicitation strategy can be a powerful way for your business to generate positive reviews, improve your online reputation and boost sales. Consider these facts: Approximately 93% of Internet users have made buying decisions based upon… View Article View More4 minute read
🎶 “Breaking up is hard to do.” 🎶 Like any other relationship, sometimes the relationship between a business and its digital agency just runs its course and may be better for both parties (usually better for the business) if there was a break up. Here’s how to tell if it’s time to break up with… View Article View More5 minute read
Ready or not, sweeping data protection laws are in the process of reshaping the landscape for consumer data and privacy rights in the United States starting this year. In fact, 2023 has already become a landmark year for privacy regulation. Already adopted in various forms by five states (California, Colorado, Connecticut, Utah and Virginia with… View Article View More4 minute read
“There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom — and that boom is only getting louder.” – Jason Cox, Chief Technology Officer, Megaphone Indeed, podcasts have experienced explosive growth over the past several years. According… View Article View More5 minute read
Top 5 Things We’ve Learned in 15 Years of Digital Marketing Believe it or not, back in 2007: Global Internet Usage Just Reached 1.1 Billion (2022 = 5 Billion) Google only had a 56.3% Share of the Search Engine Market (2022 = 92%) Apple Introduced the First-Generation iPhone MySpace had twice as many unique visitors… View Article View More5 minute read
Online reviews have an enormous impact on how consumers make buying decisions. For example: 93% of Internet users have made buying decisions based upon an online review. (source: Podium) 86% of users will think twice about buying from a company with negative online reviews. (source: Invesp) Nearly half of all Internet users post online reviews… View Article View More